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If you're a noob at content creation here's how you get better.

20 Oct, 2022 - Written by Gianni

Content creation; there are levels to it. Where do you fit in? Overcoming obstacles within each level is crucial to your growth, especially as a content creator on Twitter.

Content creators or anyone building an audience will fall into these 3:

Level 1: Hobbyist/‘On-the side’

Level 2: Full-time

Level 3: Celebrity and above

Which one are you?

Level 1 -  Hobbyist/‘On-the side’

If you're reading this, it's more than likely that you create content solely as a hobby. This is where 99% of creators fit in.

Level 1 Traits :

- They create  for fun, with no pressure involved

- Most  don’t follow a rigours plan (but the minority do)

- Small audience but enough to keep them posting ( < 1000)

Level 1 Pain points :

  • Not having an overall plan and sticking to it  ⇢ ⇢ Create a content plan and stick to it.
  • Inconsistent uploads ⇢ ⇢ Schedule your content! (here’s why  & how  you can do it for Twitter)
  • Lack of time and resources leading to low-value content ⇢ ⇢ Streamline  parts (eg.scheduling) of the process so you gain time and the mental capacity to create better content even if money is an issue.

Level 2 - Full-time

Level 2 is Level 1 but you're getting paid enough to do it  full-time. This is the goal of most content creators.


- They create for fun and for income

- Will follow a rigours plan and content schedule

- Audience big enough for them to make content at a higher rate and to get paid from it.

- They will have other ventures leveraging their audience so that those become successful.(e.g. merchandise, services and sponsorships.)

Level 2 Pain points :

  • Growing their audience further  as numbers start to plateau⇢ ⇢Start collaborating with others your niche. Try new content ideas without compromising your original content (Done poorly could cost you loyal followers, so new ideas must be researched and genuine without trying to look desperate).
  • Not enough time and resources ⇢ ⇢ Outsourcing repetitive and laborious tasks (editors and assistants) and finding the right tools to do it for you is also important (“Zapier, Airtable, Planny )

The key to surviving  Level 2 is to streamline and save time where possible. Creators at this stage have a lot on their plate, from creating more content to engaging with their audience, they need to be efficient. More time allows them to create new and fresh content and time to collaborate with other creators. In this survey, around 21% said it was hard to find time for everything and 32% were facing the challenge to grow their audience. The moral of the story is to try to and be as time efficient as you can.

Level 3: Celebrity and above


- Have teams that are in control of their content and it's schedule.

- Have a large following ( in the millions)

- Have other successful ventures, and partnerships with  large media companies and investors

Level 3 Pain points :

  • The challenge of maintaining fame and relevance
  • To be blameless and restrictive in expression for fear of being cancelled or damage being done to their brand.

As the title suggests, you are probably a household name, have more than enough money and have no business reading this blog (jk).

Hopefully, you were able to evaluate yourself as a brand and what you need to do in order to progress.

To get started on the path to being productive why not try Planny for free and start saving time by scheduling and releasing your content? It's so easy, let's go: Planny.